Electrolux recrute un Marketing Manager Junior

Electrolux recrute un Marketing Manager Junior.

Les produits bien pensés d’Electrolux résultent d’un investissement continu dans les études auprès des consommateurs, afin de mettre au point des produits qui répondent à leurs besoins.

Electrolux offre une gamme complète d’électroménagers de cuisine et de buanderie, inspirée de notre expertise en matière de produits professionnels à l’usage des meilleurs chefs et hôtels cinq étoiles de la planète.

Les électroménagers Electrolux sont mis au point en étroite collaboration avec des chefs professionnels et se retrouvent dans de nombreux restaurants s’étant mérité des étoiles Michelin d’un bout à l’autre de l’Europe et de l’Amérique du Nord. Les meilleurs hôtels et établissements de soins de santé, pour qui la propreté est primordiale, font aussi confiance à nos appareils de buanderie.

La conception inspirante et les innovations pertinentes pour les consommateurs sont les raisons principales pour lesquelles Electrolux occupe une position de choix au sein du marché des aspirateurs sans compter son large éventail de petits appareils domestiques.

Bon nombre de nos produits grand public novateurs sont élaborés à Charlotte, en Caroline du Nord, là où se trouve aussi notre siège social nord-américain, notre centre de R. et D. des soins de tissus, ainsi que notre centre de technologie mondiale en Amérique du Nord.

Electrolux recrute un Marketing Manager Junior

Lead and develop all Marketing & Trade Marketing plans for Morocco to ensure the delivery of the local market Net Sales, Margin & budget and brand goals across all product lines, in conjunction with the centrally developed CMAP.

Example of responsibilities you will be having

  • Ensure Marketing & Trade marketing Strategy is effectively developed, managed and deployed across all segments, the full portfolio and across all trade channels. 
  • Development and Execution of Marketing plan that ensure sales and gross margin targets are met for channels and product groups as defined in the annual budget 
  • Locally manage the Brand Equity/BVP, positioning & Segmentation, ensure adherence with global guidelines and where relevant lead, develop and manage local differences in an effective and transparent way. 
  • With Cluster marketing Define and effectively manage the Marketing budget (Brand/Comms/Research/TM etc) and support over-arching budget management process.
  • With cluster marketing manage the digital transformation and execution across digital touch points (Search/ Social / Website / E-Commerce assets) for effective deployment of the channel in line with the cluster digital strategy
  • Effectively implement strategic alliances, agencies and suppliers. Ensure effective communication and relationship to deliver on all objectives.
  • With Cluster marketing be the contact for Consumer research Quantitative and Qualitative; from planning, budget and research execution including analysis and recommendations.
  • In line with defined plan effectively manage and execute the Promoter field force ensuring strong coverage and ROI.
  • As part of the Commercial launch team, Drive, develop and represent the Marketing and Commercial material & deployment through CP checkpoints for all relevant product lines.
  • With Cluster marketing and purchasing manage Procurement/Purchasing related to marketing to ensure a smooth and fit to purpose annual rooster of contracted suppliers.
  • Continually audit and analyze the company’s competitive position to highlight competitor activity and new opportunities for share growth for Electrolux group
  • Active member of the Morocco Management team

Education & Experience

  • Experience required in the same field : 5 years in similar position
  • University Degree, MBA is a plus
  • Strong drive to achieve with a “can do” attitude to deliver results
  • Strong ability to analyze and interpret data and trends for strong solutions and recommendations
  • Excellent presentation skills & ability to present information in a concise and solution oriented way
  • Able to understand the market and commercial requirements to formulate effective agency briefs
  • Able to take quick and effective decisions with excellent business judgement

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